TOMB RAIDER CROFT CAMP

TOMB RAIDER’S Lara Croft is the epitome of courage, strength and straight up badass-ness and no one looks more the part than actressAlicia Vikander thanks to celeb trainer Magnus Lygdback and his “Magnus Method” of training and nutrition. Press, Influencers & fitness bloggers got a taste of the diet & exercise regimen Alicia followed under Magnus’ guidance at the special one-day TOMB RAIDER Croft Camp Fitness Event in Los Angeles. FlipTurn identified and secured the perfect venue, then created a layout and timeline featuring three workout sessions showcasing the different types of training Alicia practiced such as MMA, Movement and HIIT. Hired professional trainers,including Magnus, led each session all set to music by a live DJ. After first showing the group the “Becoming Lara Croft” featurette and a special welcome video from Alicia, our emcee got things started with intros to Magnus and the trainers then kept participants motivated during the workouts and announced each session's start and end.

As guests arrived in the morning, everyone was treated to a Magnus Method pre-workout shot, which Alicia drank each morning before training, plus a healthy Magnus Method-approved breakfast. While waiting for the workouts to begin, press/Influencers filmed content in front of our custom TOMB RAIDER Instagram faux-stone wall with many posting stories and vlogs all morning. Additionally, traditional broadcast outlets such as KTTV-TV (FOX) and Entertainment Tonight filmed segments including actual workouts with FOX 11 going live all morning. Once the workout sessions were completed, Magnus spoke to the group about his nutrition philosophy Alicia followed to get into such ripped shape. Following his presentation, the group enjoyed a healthy Magnus Method lunch followed by scheduled 1-on-1 interviews with Magnus. As each outlet left, many commented despite the intense workouts the event was such fun giving them great content to share with their viewers/readers/followers.