The Lost City Oasis

To celebrate the digital & Paramount+ release of THE LOST CITY, FlipTurn created THE LOST CITY Oasis! Using over 200 real tropical plants, we transformed the Terrace at Westfield Century City Mall (a concrete high traffic area) into an inviting and lush jungle oasis with multiple consumer touch-points. Visitors to our little slice of paradise enjoyed complimentary massages by professional masseuses in a relaxing beach gazebo environment, delicious THE LOST CITY Refresher mocktails, as well as fun photo ops around the space. THE LOST CITY book cover face-in-hole photo op made guests the star of a romance novel.... in Dash’s (Channing Tatum).Throughout the event, friendly staff donned branded tropical attire and panama hats to give off the ultimate vacation vibe while interacting with guests and giving out branded shirts and fannypacks. All visitors left renewed and refreshed after their massage and mocktail. THE LOST CITY Oasis was the perfect opportunity to connect with the target audience and generate awareness and excitement around the digital and Paramount+ release.