Barbie DC & NY Pride Promotion

To promote Warner Bros’ theatrical release of BARBIE FlipTurn partnered with the Pride Marches in DC & New York in support of the films undertones embracing one’s own identity and gender equality. On June 10th in D.C. and June 25th in New York we deployed a team of rollerblading brand ambassadors to Dance the Night Away to Dua Lipa as they marched for Pride. In D.C rollerbladers wore branded muscle shirts, neon bike shorts, helmets, skates and protective gear while in New York they wore custom Barbie jumpsuits, skates, pads and disco helmets. With the music blasting, between dance routines, rollerbladers sprayed bubbes from bubble guns into the crowds. In addition, several Barbie marchers dressed in Barbie branded t-shirts followed behind distributing custom “B” fans to pride onlookers.