To celebrate the release of The Secret Life of Pets available now on Digital HD, Blu-ray & DVD, FlipTurn teamed up with Universal Home Entertainment and local pet rescues for The Secret Life of Pets “Pet & Play” Tour. In a fully-branded 23’ glass truck, a large TV showcased the film’s trailer while adorable, adoptable animals (i.e. kittens, puppies, bunnies) played in a custom playpens. At each stop, fans came inside to play with a puppy, kitten or bunny, all adoptable with a few finding their fur-ever homes during the tour. The tour brought new friends and loving pets together, while generating heartfelt excitement for the home entertainment release. Everyone who visited the truck received a branded premium from adorable totes, character magnets and even special Santa hats with puppy ears. The cross-country tour spread joy and smiles at the following cities: New York, Miami, LA and Dallas. In addition, the tour targeted local media outlets who promoted via broadcast, special LIVE segments and online coverage.