To celebrate the upcoming release of THE BIG SICK, we went back-to-school to treat college kids with an exclusive advanced screening courtesy of Amazon Studios and Lionsgate! The 5-week college campus screening campaign, spanned across the country debuting at 12 top tier colleges like: UCBerkeley, NYU, UCBoulder, USC, etc! FlipTurn engaged with local college micro influencers to promote both the film and the campus screening to their on campus followers and class groups! We raised awareness through on-campus pre promotion: flyering, tabling, Greek announcements and street teams. At USC, FlipTurn gave students the opportunity to hear from the creative team behind THE BIG SICK with a hilarious and heartfelt Q+A with Kumail Nanjiani, Emily V. Gordon, Ray Romano and director Michael Showalter. All the campus screenings had excellent reactions and seemed to resonate among the target demographic