To celebrate the theatrical release of Despicable Me 3, FlipTurn teamed up with Universal Pictures for the Minions Traveling Tattoo Parlor. East and West Coast Tours, spanned over 12 top markets, stopping at high profile & high traffic locations such as: downtown Chicago’s Millennium Park, Atlanta Braves Sun Trust Park, Mall of America, The Grove, Santa Monica Pier to name a few. Using a fully-branded, 12x12 fabricated jail cell, fans were transported to the “joint” where prison wardens (brand ambassadors) applied complimentary 3D augmented reality minion temporary tattoos that came to life when viewed with a special AR App. The exterior walls served as a fun Hard Times Ahead “prison line up” photo op and included a large TV debuting a series of DM3 never-before-seen trailers. Fans who posted pics to social media were entered in to a Sweepstakes for a chance to win Fandango movie tickets to see the film!