PEACEMAKER SDCC SPECIAL EDITION
What Peacemaker lacks in self-awareness he makes up for with confidence and good ol’ fashioned brute force passion!
FlipTurn partnered with HBO Max inviting the SDCC Special Edition audience to step into Peacemakers world and experience a 3 part activation including Peacemaker’s trailer and back yard proving grounds, a diner inspired food truck and a fun photo op. The event was centered around his trailer and back yard proving grounds complete with stacks of tires, dilapidated milk crates, rusted cars and bullet-hole riddled appliances scarred from blowing off steam with his best buddies. Brand Ambassadors dressed as trainers for the “recruits” delivered roast-level commentary and served as target practice for our nerf gun-toting attendees as they made their way through the training course inspired trailer park back yard.Included in the footprint, the Fennel Fields diner inspired food truck served up empanadas, zoodles, mozzarella sticks and hot dogs. Once guests picked up their complimentary food they were able to relax within the trailer park common area. An oversized Peacemaker photo op showcasing the title treatment and a fabricated “peace” sign for guests to stand between the fingers provided the ultimate photo experience. Last, fans were introduced to Peacemkaers best friend and #1 sidekick Eagly who interacted with attendees by delivering his witty commentary and taking photos. The PEACEMAKER event immersed guests into the exciting world of the series and created a fun word-of- mouth campaign igniting excitement for PEACEMAKER’s release Jan 13th on HBO Max.
